Perfume Biology

“[W]hat we have found is there is a strong individual interaction between perfume and body odour. People choose fragrances to complement their own odour. It is probably why buying perfume as a gift is so difficult and why they end up lying in the bathroom not being used.”
— Only you can choose your own fragrance. The meme that never will be: #PhotoshoppingPerfumeBottlesOntoCYOABookCovers. Or will it?