Women Love When You Play It Cool

College women viewed the Facebook profiles of four male students who had previously seen their profiles. They were told that the men (a) liked them a lot, (b) liked them only an average amount, or (c) liked them either a lot or an average amount (uncertain condition)… Participants in the uncertain condition were most attracted to the men — even more attracted than were participants who were told that the men liked them a lot. Uncertain participants reported thinking about the men the most, and this increased their attraction toward the men.

Well, I mean, tell us something we don’t know (and that won’t make us cry, please). Gah.