DLT Origins

“It was like, ‘Holy crap!’ Nobody had ever done this before: turning a Dorito into a taco shell. It was just mind-blowing at the idea stage.”
 — In case you missed it: The tale of how the Doritos Locos Taco came into existence. (“Gomez admits to losing faith at times.”) And then here’s Taco Bell’s website, if you want to poke around there for whatever reason, as I find myself doing. And then the Doritos site, too, I guess, although it reroutes to their Facebook page. And then you’re like, ‘how did I end up on Doritos’ Facebook page?’