Native Ad Makes America Horny/Resentful

Remember that time this week when 46 million of us watched that video where strangers make out in black and white to that song we googled after?

It was all so pure until we found out it was just an ad for the clothing company Wren, which made us feel cynical that somehow the innocence of two strangers meeting in a studio at nine in the morning while a director told them to “just start kissing in front of this camera!” had been compromised. John Koblin explains how the video came to be in “A Kiss is Just a Kiss, Unless It’s an Ad for a Clothing Company” in the New York Times:

Melissa Coker, 35, the founder and creative director of the clothing company Wren, commissioned the video to showcase her clothing line’s fall collection for Style.com’s Video Fashion Week. Style.com had created the video series for brands that might lack the financial wherewithal to put on a runway show during Fashion Week.

The video’s outrageous popularity had the web abuzz all week, with some industry experts suggesting that it could force major designers to think more expansively about how to advertise future collections.

Wait, so now there might be more ads featuring model and musician types using their sexuality to sell clothes??! But of course. Honestly I’m just impressed strangers were able to call forth that type of passion that early in the morning. If I had a 9am call time, I would definitely arrive there and ask if I can have my coffee/peruse twitter time for a solid ten minutes just to get in the mood.

[via @SladeHV]