I’m a Giacometti

By Edith Zimmerman March 8, 2011

https://www.youtube.com/watch?v=sw-mrPa2kj4

In Australia, the underwear line Triumph is attempting to rename women’s body types from fruit (“I’m an apple,” “I’m a pear,” etc.) to Old Master artists (“I’m a Botticelli,” “I’m a Rembrandt,” etc.), because a survey revealed women don’t like to be thought of as circular food.

Warning: Unexpected, almost laptop-ruining spit-take at 1:09, but that could just be me.

[Via]