Match The Whole Foods Shopper With Their Store Location

Based on their clothes, of course

There’s an old place to make the same observations new again. 620 Eighth Avenue, to be precise, and today we have a slideshow of shoppers at the Williamsburg Whole Foods, and some inane non-questions like “This neighborhood has changed,” and “These pants are very cool,” and “How long have you had your braids?”

What 9 Shoppers Wore to the Whole Foods in Williamsburg

Everyone loves a slideshow/interactive of people standing in the freezer aisle showing off their accessories. It was actually pretty harmless, overall—it managed to show people of varying ages, ethnicities, backgrounds, and who knows about income level because that’s not really something you can always tell from someone’s threads. My main complaint with this slideshow is probably a nit I have to pick with the neighborhood of Williamsburg itself, which is that its residents have this reputation of being Extremely Cool and Well Dressed and Stylish as well as Impossibly Thin and Totally Unique.

This may have been the case, like, ten years ago, but I guarantee you that Williamsburg these days is full of normals. Normals like you and me who don’t get dressed up to go the grocery store because we’re either on our way back home from work or the gym and so are either wearing jeans or athleisure pants and an unwashed sweatshirt. Actually most likely athleisure pants because even though we know the worst time to go to the grocery store is Sunday afternoon we still end up doing it anyway because who can remember to go at any other time?

So I present you with a little game: see how well you can guess which Whole Foods these shoppers frequent, based on their wardrobe:

Dirty jeans and zip-up hoodie
Lululemon leggings and college sweatshirt
Athleta leggings and J. Crew sweater
Outdoor Voices pants and Everlane T-shirt
Unwashed jeans and Barbour jacket
Lululemon capris and company function T-shirt
Old Navy jeans that are surprisingly durable for how cheap they were, J. Crew sweater
A.P.C. jeans you’ll never admit you own and zip-up hoodie
Unwashed jeans and Everlane T-shirt
Outdoor Voices pants and college sweatshirt

Columbus and 97th Street, Upper West Side
Columbus Circle
Third Avenue and 87th Street, Upper East Side
East 57th Street and Second Avenue, Midtown East
Seventh Avenue and 24th Street, Chelsea
Union Square
East Houston and Bowery
Greenwich Street, Tribeca
Bedford Avenue, Williamsburg
3rd Street and 3rd Avenue, Gowanus

Thank you for playing, and don’t forget the almond milk.