The Valentine’s Day Vibrator Boom

The way we do it — and we’ve found is the best — is to let the customer drive the conversation. We feel out how they want to talk. We don’t jump in and say explicit terms. If we find out what language they use — for their bodies and their partner’s bodies and what they want — we reflect that so that the conversation goes smoothly.

Some people say “down there” and other people are perfectly comfortable saying something clinical about their bodies, and other people will use slang or out-there, you-can’t-say-that-on-TV kind of stuff. So we just try to follow the lead of the customer, and that really helps to open up the conversation.

— Racked talks with Claire Cavanah, co-founder of the legendary, female-friendly New York sex shop Babeland, about the industry’s Valentine’s Day boom and other things. May we all one day have a headshot like Claire’s headshot (NSFW). [Racked]