Envisioning a Better Beer Can That Is Just a Beer Can

Big brands, meanwhile, continue to tinker with their cans. Bud Light will pilot test one this summer with a vent under the tab to reduce “glug.” Likewise, Coors Light recently announced a can with a double-vented wide mouth. This follows Miller Lite’s “punch top” cans, introduced last year with a second hole to be opened with objects such as a house key or golf tee.

Over the weekend I drank from a beer can that was pinched in the middle, like it was wearing a corset, for no functional reason. The beer was actually .7 ounces smaller than a normal beer. Here, AdAge reports on increasingly “sophisticated” beer cans, with features like “extended lips” and “hourglass ridges.” Are we really so dissatisfied with our current beer can options? Is it really necessary that we enhance the beer can? There are beer cans now that you can hold in your sentient hand and the beer can will inform you how cold the beer can is at that moment. This is madness. Beer cans are not spaceships (yet). They are beer cans. Save the “glug.” Save the beer can.