165 Years of Cartier

It’s been 13 days since Cartier put out this amazing retrospective of its most iconic jewelry come to life, and in that time more than two million people have watched it.

If you’re not one of those people, and in case you don’t feel like watching, here’s a summary: a diamond leopard in a museum comes to life when its coat floats off and forms magic rings over its head, allowing it to jump out the ceiling window into an ancient city and run alongside a team of white horses pulling a married couple through the snow. It then leaps through giant self-rolling bracelets that stop just short of a cliff, where a gold dragon bursts out of the ground. The dragon follows the leopard over the rocks, but ultimately they see eye-to-eye, literally and figuratively, and the leopard trots through a crack into an abandoned tropical-jewelry-jungle house. When it walks out to see where it is, it’s actually on a moving palace atop a gigantic elephant walking through the desert. The leopard looks around for a second before seeing an old-fashioned plane, or air-boat, driven by an old-fashioned man who checks his watch. The leopard jumps on the plane, and the man with the watch drops him off on the ceiling of an important building in modern-day Paris. The leopard slinks into the building, and a beautiful woman in a red dress — Shalom Harlow — pets him. Neither of them seem to know where the free bracelets are.

[Via]