The Life Cycle of a Liquor Promotion
by Clarissa Wildwood
1. Display the new liqueur in a strategic area at the holiday trade show. Pour freely.
2. Build an ugly display made from cheap metal and plastic for retail stores. Display liqueur prominently.
3. When the promotion is over, throw the display in the back until the managers of the store complain, or one of the employees keeps bugging you for the Qream mirror.
Clarissa Wildwood can be reached at [email protected].