“Toilet Paper That Nice Deserves Respect”

The latest development in the wide and wonderful world of toilet paper is the Toilet Paper Roll Cover, a patterned cylinder to protect and stylize your “naked” spare roll. Here, Amber and John give one to their friend Eric as they get ready to eat dinner. You can currently get one, too, if you want — and for free — with the purchase of any Cottonelle 12-pack.

Cottonelle is also on Twitter (1,221 followers), in the newsletter game, and an incredible website. The roll-cover campaign is called “Respect Your Roll,” and in that vein it’d be fun to see Chamillionaire get some of that Cottonelle money. (They seem him rollin.)