R.I.P. SPF 70

“The Food and Drug Administration on Tuesday issued new guidelines for sunscreen labeling that will give consumers better information about the products’ effectiveness and that will, for the first time, allow labeling to claim that sunscreens protect against skin cancer and early skin aging. … Sunscreens will no longer be able to carry an SPF value higher than 50: the highest category now will be 50+.”
 — News in the world of sunblock sunscreen. Which, incidentally, now prefers “soon-scrain.”