It Will Soon Be Easier to Open Things, or, Packaging-Related Pickup Lines
“As a guy in packaging, I get all the questions — there’s nothing worse than going to a cocktail party where someone’s asking why they can’t get into their stuff. … ‘How come I need a knife to get into my knife?’”
— Cocktail parties are about to get a little bit easier for Wal-Mart’s senior director of packaging Ronald Sasine, as the recession is bringing about the slow death of the infuriating plastic “clamshell” packaging method. Ronald, how come I need scissors to open my scissors? A chainsaw to open my chainsaw? A few moments with you to open … my heart?