Tina Fey Says Ladies Need to Be More Assertive at the Box Office

“I feel like, just anecdotally, a lot of times when you get out, it’s that point of purchase moment at the theater, if you’re with your boyfriend or your husband, and they go, ‘well I want to see ‘Transformers’,’ and you go, ‘O.K.’ Ladies gotta say no to their husbands at the movies. They gotta say: ‘No, we are watching back-to-back cancer movies. And then this movie about a cat.’” — Tina Fey on how women can gain more economic control of the movie business.