Urban Outfitters’ Bridal Collection, BHLDN

On Valentine’s Day the company behind Urban Outfitters, Anthropologie, and Free People launched BHLDN, a relatively affordable bridal collection in the flowy, off-white, and romantically rough-hewn aesthetic vein the stores are known for. You can shop regularly on their site, or you can first take a quiz to find out what kind of bride you are and then shop regularly on their site, which, obviously, yes, go do that. For instance, I’m a Lady With a Twist, so I have to shop in the Lady With a Twist section. Which actually has a bunch of nice stuff, so I guess the site is perfect.

What kind of bride are you? It’s a good thing to share with others loudly and frequently.